Google AdWords lets you customize and download a variety of reports, so you can track your campaign performance. David Szetela shows you which reports you should be running regularly, how to interpret them, and the actions you should take to improve performance based on what the reports tell you.

Length: 18 min.

You will learn:

• Which reports you should be running regularly
• How to evaluate your reports
• How to use report data to improve Click Through Rate
• How to use report data to improve your Quality Score
• How to keep track of changes that have been made to your campaigns