In this month's PPC conference call, Mark Evans of Ionic Media explains the laundry list of changes to Google AdWords and Yahoo Search Marketing and tackles a tough question from a listener regarding Google's treatment of affiliates, particularly those operating in controversional neighborhoods.

Paid Search Conference Call: September 16, 2008

You will learn:

• Why Yahoo's latest changes to search marketing are controversial
• How Yahoo is making it easier to investigage click fraud
• What changes Google recently made to AdWords and what it means for you
• How Google's change to real time Quality Score calculation affects your PPC ads
• How to target specific pages in a site on the content network
• How affiliates are treated by Google and what they can do to improve their Quality Score
• Why Google retired the Pay-Per-Action beta

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1 of the Paid Search Call from September 16, 2008
  
• Listen to Part 2 of the Paid Search Call from September 16, 2008