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Google Quality Score Factors: Load Time - Mark Evans |
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Did you know Google factors load time into the algorithm that computes Quality Score? The Quality Score is Google's method for determining a keyword's relevance to ad text and the search query for which the ad will be displayed. In an AdWords update last month Google added load time to the list of relevance factors, joining clickthrough rate and landing page quality among other factors for Quality Score. In this short video, Mark Evans of Ionic Media explores why Google made this change and who this change affects most.
Length: 9 min.
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You will learn:
- Why page load time is likely a minor factor in Quality Score
- How Google calculates load time for your webpages
- Where to find your html page load time in Google Webmaster Tools
- How slow your load time can be without being penalized
- Common factors that contribute to a slow load time
- How to compress your webpages for faster load times
- Why your server's location matters when it comes to load time
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PPC & Paid Search