Did you know Google factors load time into the algorithm that computes Quality Score? The Quality Score is Google's method for determining a keyword's relevance to ad text and the search query for which the ad will be displayed. In an AdWords update last month Google added load time to the list of relevance factors, joining clickthrough rate and landing page quality among other factors for Quality Score. In this short video, Mark Evans of Ionic Media explores why Google made this change and who this change affects most.

Length: 9 min.