Have any of your ads been stopped due to Google’s new Quality Score algorithm? Here’s a 20 minute clip where Michael shares four of his favorite ways to game Google AdWords Quality Score. You might have heard of the first two, but the last two are surprising. UPDATED FOR November 2008 Quality Score Changes!

Length: 23 min.

Note: Implementing Game #4 requires knowledge of PHP and URL structure.

You will learn:

• The definition of Quality Score
• How to display Quality Score in Google AdWords
• Some of the recent changes in Quality Score
• Why setting High initial bids doesn't work like it used to
• Why you should tighten up ad groups with just a few keywords
• How to reset your Quality Score
• How to make all of your landing pages relevant to the search query