With any Adwords campaign, excellent quality scores are essential. Without a high quality score, your ads will not show as often as you want, thereby reducing your impressions, CTR's, and conversions. In this video, Brad Geddes shows you the strategies you need to use to increase and maintain great quality scores.

Length: 24 min.

You will learn:

• Best practices for high quality scores
• How to research specific terms to use in your ad copy
• What you need to do for problem quality scores and sudden changes in quality score
• How to create an effective landing page that ensures a consistently high quality score