Explore a thrilling module on setting initial bids tailored to your business. Become an expert in determining your initial bids with information based on ROI and exposure levels. You'll be able to incorporate ROI and profits into your calculations using simple math to determine where your initial bids should be set.

Length: 19 min.

You will learn:

• How to estimate initial conversion rates
• How to calculate your initial bids by exposure level
• How to estimate your revenue per conversion
• The average conversion rates of various product types