Learn how to create PPC campaigns in two of the top social media sites, LinkedIn and Facebook. See how you can segment your ads using a limitless supply of demographic information, job types, group membership, and many other variables. Learn how people use social media to spread your brand and business through their groups and friends.

Length: 39 min.

You will learn:

• How to set up PPC campaigns in LinkedIn and Facebook
• The benefits of having a custom Facebook page
• How to use iFrames
• How to determine your budgets and bids for your social media PPC campaigns