When you have a low quality score, your ads won't get displayed, and you won't have impressions, clicks or conversions. Thus, a good quality score is essential to any AdWords campaign. Brad shows you what you need to do to maintain a high quality score, and how you can increase your comparative Ad rank.

Length: 29 min.

You will learn:

• How quality scores are calculated
• The three major factors that determine quality score
• What to do with a substandard landing page
• How improving your quality score can decrease the cost of your Ad Words campaigns