A low quality score will lower your ad rank and lead to minimal impressions, clicks, and conversions. Therefore, a good quality score is essential to any AdWords campaign. Follow Brad as he explains the importance of a good quality score, and the process of improving one. This run-through introduces how to maintain a high quality score and how to increase your comparative Ad rank.
Length: 30 min.
You will learn to:
Restate the ad rank formula
Describe the three major quality score factors and how they're calculated
View your quality score and Google's expectations for a particular keyword
Optimize your landing page quality score in regards to spiderability, relevance, transparency, navigation, and load time
Judge how improving your quality score can decrease the cost of your Ad Words campaigns