Before you start creating ads, you need to establish a strong foundation of keywords. Learn how search engines trigger your ads on search result pages and explore the different types of keywords that searchers use and how you can take advantage of them.

Length: 15 min.

You will learn:

• About the tools you can to build a strong keyword list
• The different types of keywords
• How to refine your match types
• About search query length
• Search jargon