Pay Per Click Advertising has evolved into a powerful resource for reaching targeted audiences who are in the buying cycle. Learn how Google, Yahoo/Bing, Facebook and LinkedIn all offer valuable tools and services to connect you with customers.

Length: 12 min.

You will learn:

• The definition of PPC
• The difference between Search and Display advertising
• The top 3 PPC opportunities
• The cost of NOT using PPC
• How PPC differs for small, medium and large organizations
• How to manage your PPC campaigns