How can you get more conversions from your page visits? Improve your landing pages. Brad Geddes discusses various customer search queries and which landing page styles would be most suitable for each one. Once you figure out the landing pages to use, you'll see how you can test them, analyze the results, and create even more effective landing pages.
Length: 32 min.
You will learn to:
Choose the right landing pages for each of your ad campaigns
Identify useful tests to run for your landing pages
Streamline your landing pages using page segmentation