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New Google Ad Types for 2010

Google just launched a whole new set of exciting ad types, and you need to know about them. Listen in as David Szetela and Bryan Eisenberg tell you what they've learned about these new tools. First movers on these features are going to have a terrific advantage over their competitors... here's your chance to be on the front lines.

Paid Search Workshop

Length: 19 min.

You will learn:

  • How "product extensions" can help you dominate the search results page
  • How using "site links" multiplies your opportunities to persuade four-fold
  • Why you need to master "product listings" before your competitors push your ad down the page
  • Why monitoring your Twitter feed is suddenly even more important
  • The advantage of linking your Google AdWords account to your merchant account
  • The advantage of having a Google rep
 

 

 
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PPC
Surge ahead of your competitors when you master the essentials of PPC with expert and author Brad Geddes. You'll learn current practices in campaign management, PPC economics and customer psychology.