Delve into the specifics of display advertising campaigns and how you can optimize them. Brad walks you through the settings and tools you have at your disposal to streamline your campaigns and make sure you're getting the best ad exposure possible.

Length: 14 min.

You will learn:

• How to identify the best placements for your campaigns
• How to run Placement Performance Reports
• Which sites to block from your placements
• The basic rules of running display advertising campaigns