Mark Evans of Ionic Media gives you some great tips for optimizing an overlooked part of paid search ads, as well as advice on whether to take up some opportunities that Google may be offering you for beta testing. You may want to hear Mark's advice before giving Google the green light. Find out more in the call.

Paid Search Conference Call: December 1, 2008

You will learn:

• The truth about the new Microsoft-Yahoo rumors
• The impact of the unknown Google layoffs
• Why AdWords advertisers should opt out of Google's expanded broad match
• How to optimize display URLs for better clickthrough rates
• How to find websites to target for placement campaigns
• How to reach social media users that may be interested in your products

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to the Part 1 of the Paid Search Call from December 1, 2008
  
• Listen to the Part 2 of the Paid Search Call from December 1, 2008