Advertising is a key part of successfully marketing a business online. Through the paid search bidding system, companies compete with others in order to drive traffic to a particular website. In this video Brad will teach you how to determine when and what to bid, as well as tips to take into account when trying to obtain your optimal position for your advertisement.
Length: 16 min.
You will learn:
How the bidding system determines ad ranking between advertisers
How ad position is determined by Quality Score (QS) and Cost Per Click (CPC)
Why not to bid just to be the top ad position
The downsides of Ego Bidding
How to have a successful ad campaign by setting goals