Your AdWords quality score has a profound impact on ad position and Click Through Rate. So what do you do when your score is pulling your ad campaigns down? Is it time to close it up and start all over with a new account, or is there still hope? Learn how to find and fix problems with your quality score, when it’s right to vie for higher ad position, and whether using brand names is a help or a hindrance.

Paid Search Workshop

Length: 49 min.

You will learn:

• Why you might want to stop thinking about landing pages
• Which keyword generation tools you should be using
• How the evolution of AdWords proves that money can’t buy everything
• How Google’s focus on quality based bidding changed the landscape of online advertising
• The advantage of head and torso over the long tail
• When destination URLs make sense, and when they don’t
• The first steps in troubleshooting your low quality score
• How using brand names can have a huge affect on your CTR
• The ups and downs of bidding for ad position
• The impact of Bing on the advertising landscape