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Paid Search Workshop: AdWords Quality Score

Your AdWords quality score has a profound impact on ad position and Click Through Rate. So what do you do when your score is pulling your ad campaigns down? Is it time to close it up and start all over with a new account, or is there still hope? Learn how to find and fix problems with your quality score, when it’s right to vie for higher ad position, and whether using brand names is a help or a hindrance.

Paid Search Workshop

Length: 49 min.

You will learn:

  • Why you might want to stop thinking about landing pages
  • Which keyword generation tools you should be using
  • How the evolution of AdWords proves that money can’t buy everything
  • How Google’s focus on quality based bidding changed the landscape of online advertising
  • The advantage of head and torso over the long tail
  • When destination URLs make sense, and when they don’t
  • The first steps in troubleshooting your low quality score
  • How using brand names can have a huge affect on your CTR
  • The ups and downs of bidding for ad position
  • The impact of Bing on the advertising landscape
 

 
 

You must sign up for the webinar to receive an access code.

We offer two free workshops per month. All others require membership.

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Conference Call Instructions

Phone Numbers: (if you don't see your country below, contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to get your country added to the list)

United States: 516-453-0014

Australia: +61 (0) 2 8014 7529
Austria: +43 (0) 7 2088 0452
Belgium: +32 (0) 38 08 0292
Canada: 416-800-9293
Denmark: +45 69 91 84 59
Finland: +358 (0) 341 08 9275
France: +33 (0) 182 880 275
Germany: +49 (0) 898 7806 6470
Ireland: +353 (0) 15 262 855
Italy: +39 0916193314
Netherlands: +31 (0) 202 629 698
New Zealand: +64 (0) 9 442 7305
Norway: +47 85 22 68 45
Spain: +34 925670951
Sweden: +46 (0) 770 791 805
Switzerland: +41 (0) 415 0008 65
United Kingdom: +44 (0) 161 660 8220


Access Code: Shown in email from GoToWebinar.
Audio PIN: Shown after joining the Webinar.