Mark Evans is joined by his Ionic Media colleague Nate Sandford as they discuss the correct way to set pay-per-click bids to maximize profitability. Learn how to set an objective, calculate bids based on the objective, and see your campaigns through to profitable outcomes in the May workshop on paid search.

Paid Search Workshop: May 8, 2009

Length: 42 min.

You will learn:

• Why you must have an objective in mind when setting bids
• The different approaches to setting bids
• What you need to know to bid intelligently
• Why you need to set the percentage of gross profit you are willing to spend to acquire a customer
• Why you need to consider the lifetime value of a customer
• How to factor in offline sales to your bidding strategy
• Why you should always bid on your brand terms

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Download Audio Podcast