Mark Evans of Ionic Media shows you how to quickly build out your PPC keyword list using free tools that find misspellings, permutations, and synonyms that your customers may be searching for and that you may be overlooking.

Paid Search Workshop: January 13, 2009

Length: 51 min.

You will learn:

• The seven steps to building out your keyword list
• Which keyword generation tools you should be using
• Why you shouldn't pay for tools until you absolutely need to
• How to find misspellings and permutations for your keywords
• How to combine words to expand your keyword list
• Advanced excel techniques for sorting and trimming your keyword list

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to the Part 1
  
• Listen to the Part 2