Those of you that got scared off by Google's content network years ago when it was littered with fraudulent clicks and irrelevant placements may want to reconsider once you see how much progress contextual advertising has made. Mark Evans of Ionic Media shows you how to get back in the game and use content networks to drive clicks that convert.

Paid Search Workshop: April 14, 2009

Length: 51 min.

You will learn:

• The difference in intent between search and content ads
• The advantages and disadvantages of content advertising
• The six step formula for success in content advertising
  Why you don't need nearly as many keywords in a content campaign
  Why success in content advertising hinges on controlling which sites display your ads
• How content ads should differ from search ads
• Why your content landing pages should be more general
  How to grow your content campaigns
• Why the potential for content campaigns is so much greater than the search network

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