PPC Click Fraud Call Download from October 1 from Market Motive

Michael Stebbins and John Marshall adressed your PPC Click Fraud questions on Monday at 10AM October 1 2007.

You will learn:

Why click fraud is largely dependent on the keywords you are targeting
Why you should avoid Google’s content network if you are worried about click fraud
How to make your keywords much less susceptible to click fraud on the content network
Why click fraud is a larger problem on third-tier search engines
Where to start when building your list of PPC keywords
How to add scent to your PPC campaigns and why it matters
Why Google’s definition of click fraud is incomplete

Listen and/or Download Here - (Left click to stream, Right click to download)