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PPC for CEOs - Alan Rimm-Kaufman
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Founder and CEO of online paid search agency The Rimm-Kaufman Group, Alan Rimm-Kaufman gives you a primer on all things paid search including what makes pay-per-click advertising unique, how to implement a rational means for bidding on keywords, where you should be focusing your attention, and when to outsource your paid search to an agency.

Length: 14 min.

You will learn:

  • Why you need to track paid search revenue across channels
  • Why your attention should be focused on Google
  • Why the quality of keywords varies significantly
  • Why you must distinguish between brand and non-brand keywords
  • What matters most in paid search
  • How to decide whether to outsource your paid search

 

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