The holidays bring a much larger than normal crowd online to shop. It's important to be sure your campaign is ready for the big holiday rush, and that you're connecting with as many of those shoppers as you can. Learn how to optimize your keywords, ad copy, landing pages, and more with Brad Geddes as he takes you through the essentials of managing your paid search campaigns during the holidays.

Length: 43 min.

You will learn:

• The essentials of paid search for the holiday season
• How to focus your keywords for holiday shoppers
• How to build ads for holiday shoppers
• How to optimize your campaigns for mobile shoppers