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PPC/Paid Search Conference Call Download from April 4th
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Alan Rimm-Kaufman answered your paid search questions on Friday, April 4th. Download or stream the mp3 to find out why Google's April Fool's joke wasn't so funny for search marketers, why you need to learn to make decisions with imperfect data, and what analytics tools allow you to customize the source of conversions.

You will learn:

  • Why you need to take data as it is, not as you want it to be
  • Why the quality of a click is invariant of position on the search engine results page
  • Why personalized search changes the PPC landscape
  • Why you "can't put lipstick on a pig" when it comes to paid search
  • How Google AdWords and Google Analytics differ in reporting conversions
Listen and/or Download Here - (Left click to stream, Right click to download)

 

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