PPC/Paid Search Conference Call Download - 1/14/2008 from Market Motive

PPC/Paid Search Conference Call Download - 1/14/2008

Alan Rimm-Kaufman answered your paid search questions on Monday, January 14.

You will learn:

What's new with MSN, Yahoo, and Google in paid search
Why content targeting may be worth testing again and how you can make it work for you
Why you shouldn't be using a budget to control your PPC ad spend
How to control your PPC spend through bids and match types rather than budgets
Why each keyword should have only one match type
Why conversion rates are independent of ad positions
Why you may want to sell the company rather than the product in PPC ads

Listen and/or Download Here - (Left click to stream, Right click to download)