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PPC/Paid Search Conference Call Download from January 14
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Alan Rimm-Kaufman answered your paid search questions on Monday, January 14.

You will learn:

  • What's new with MSN, Yahoo, and Google in paid search
  • Why content targeting may be worth testing again and how you can make it work for you
  • Why you shouldn't be using a budget to control your PPC ad spend
  • How to control your PPC spend through bids and match types rather than budgets
  • Why each keyword should have only one match type
  • Why conversion rates are independent of ad positions
  • Why you may want to sell the company rather than the product in PPC ads
Listen and/or Download Here - (Left click to stream, Right click to download)

 

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