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PPC/Paid Search Conference Call Download from March 11
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Alan Rimm-Kaufman answered your paid search questions on Tuesday, March 11.

You will learn:

  • Why your minimum bids will be going up on Yahoo
  • What features Google recently added to the content network and why it might make you reconsider it as an option
  • Why it makes the most sense for the last click to get credit for conversions
  • How the browser autocomplete function is skewing search data
  • Why the only way to know the incrementality of your PPC campaigns is to turn them off
Listen and/or Download Here - (Left click to stream, Right click to download)

 

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