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PPC/Paid Search Conference Call Download - 11/7/2007

Alan answered your PPC/Paid Search questions on Nov. 7th.

You will learn:

  • Why you should give a PPC agency 30-45 days to start performing
  • Why you should avoid dynamic keyword insertion when advertising on the content network
  • Why you should keep content targeting in separate campaigns
  • Why you should pause keywords rather than deleting them outright
  • How Yahoo changed their broad match and how it can affect your campaigns
  • Why you should compare conversions in AdWords to conversions in your analytics tools to actual orders from your shopping cart software
  • How your landing page affects your Quality Score in AdWords
  • Why you need to test match types using sequential testing
  • Why you may want to separate ad groups by match type
Listen and/or Download Here - (Left click to stream, Right click to download)

 

 
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