PPC/Paid Search Conference Call Download - 11/7/2007 from Market Motive

Alan answered your PPC/Paid Search questions on Nov. 7th.

You will learn:

Why you should give a PPC agency 30-45 days to start performing
Why you should avoid dynamic keyword insertion when advertising on the content network
Why you should keep content targeting in separate campaigns
Why you should pause keywords rather than deleting them outright
How Yahoo changed their broad match and how it can affect your campaigns
Why you should compare conversions in AdWords to conversions in your analytics tools to actual orders from your shopping cart software
How your landing page affects your Quality Score in AdWords
Why you need to test match types using sequential testing
Why you may want to separate ad groups by match type

Listen and/or Download Here - (Left click to stream, Right click to download)