You will learn:

• Why you should give a PPC agency 30-45 days to start performing
• Why you should avoid dynamic keyword insertion when advertising on the content network
• Why you should keep content targeting in separate campaigns
• Why you should pause keywords rather than deleting them outright
• How Yahoo changed their broad match and how it can affect your campaigns
• Why you should compare conversions in AdWords to conversions in your analytics tools to actual orders from your shopping cart software
• How your landing page affects your Quality Score in AdWords
• Why you need to test match types using sequential testing
• Why you may want to separate ad groups by match type