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PPC/Paid Search Conference Call Download from November 27 |
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Alan Rimm-Kaufman answered your paid search questions on Tuesday, November 27. |
You will learn:
- Why there are no sustainable benefits to gaming Google's Quality Score
- Why it is better to have two ideas of 45% quality rather than one idea of 100% quality
- Why you should test shouts not whispers
- Why smart and slow is better than dumb and fast when it comes to bid management
- Why you should sort your keywords by cost descending
- How you can slash your paid search spends dramatically using cpc site targeting
- How you can use competitor names in your PPC ads
- Why Google Gadgets will be a big deal
- When you should build, rent, or buy bid management software
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