Learn internet marketing from the experts.
Online video courses & certification on demand.

Member Area
Market MotiveTraining arrow PPC & Paid Search
PPC/Paid Search Conference Call Download from November 27
User Rating: / 0
PoorBest 
Alan Rimm-Kaufman answered your paid search questions on Tuesday, November 27.

You will learn:

  • Why there are no sustainable benefits to gaming Google's Quality Score
  • Why it is better to have two ideas of 45% quality rather than one idea of 100% quality
  • Why you should test shouts not whispers
  • Why smart and slow is better than dumb and fast when it comes to bid management
  • Why you should sort your keywords by cost descending
  • How you can slash your paid search spends dramatically using cpc site targeting
  • How you can use competitor names in your PPC ads
  • Why Google Gadgets will be a big deal
  • When you should build, rent, or buy bid management software
Listen and/or Download Here - (Left click to stream, Right click to download)

 

{mos_fb_discuss:2}