PPC/Paid Search Conference Call Download from November 27

Alan Rimm-Kaufman answered your paid search questions on Tuesday, November 27.

You will learn:

Why there are no sustainable benefits to gaming Google's Quality Score
Why it is better to have two ideas of 45% quality rather than one idea of 100% quality
Why you should test shouts not whispers
Why smart and slow is better than dumb and fast when it comes to bid management
Why you should sort your keywords by cost descending
How you can slash your paid search spends dramatically using cpc site targeting
How you can use competitor names in your PPC ads
Why Google Gadgets will be a big deal
When you should build, rent, or buy bid management software

Listen and/or Download Here - (Left click to stream, Right click to download)