In part one of the paid search conference call on May 29th Mary Kingsley Huffman and Mark Evans of Ionic Media answered your paid search questions and explained some roadblocks to creating profitable PPC campaigns.

Conference Call, May 29, 2008

You will learn:

• What's new in the paid search industry
• How to set match types for new campaigns
• Why you should separate search phrases by the number of words
• The benefit of segmenting ad groups by match type
• The number one problem preventing your PPC success
• Why Microsoft Excel is one of the most important paid search tools