How should you target your advertising? Brad Geddes shows you several different flavors of ad campaigns, complete with practical applications. He explains the crucial difference between automatic and managed targeting, and their pros and cons. You'll also see several examples of others who have successfully used innovative campaign settings in the past.
Length: 15 min.
You will learn:
Which ad settings will lead to the best returns for your product or service
How to recapture visitors who have shown interest but left your site
A business's clever strategy to use sales data to determine exactly when to display ads
How to take advantage of user's intent when viewing ads
Strategies that bias broad ad exposure, along with tactics to target specific audiences