Can you ever really have too much of a good thing? With ad groups and keywords, there's always the potential you've got too many...or too few. It's a constant juggling act to keep your keyword lists and ad groups right-sized, efficient, and continuously effective. In this valuable PPC workshop, let David Szetela show you how to find a proper balance between quantity and quality in your paid search ad strategy.

Paid Search Workshop

Length: 39 min.

You will learn:

• How to build the perfect ad group
• What makes keywords similar enough to group - or different enough to separate
• How to build keyword-targeted content ad groups
• The difference between content keyword lists and search keyword lists