YouTube has your audience. Can you get their attention? David Szetela shows you how to engage your audience near the video content they love with YouTube's arsenal of advertising programs. Tap into aggregated audiences, leverage video targeting, and find users on-the-go. It's your audience ... Go get them.

Length: 26 min.

You will learn:

• How to set up a new adgroup
• How to use the placement tool
• How to use the video targeting tool
• YouTube Advertising Strategies