A successful PPC campaign depends on a great quality score. How can you improve it? In this recorded webinar, David Szetela shows you how amazing copywriting can push your score to 10, and increase your coverage and conversion. This workshop goes to 11.

Length: 59 min.

You will learn:

• How to understand search ad quality score
• Why quality score is NOT just about the ads
• The importance of ad group granularity
• How to understand display ad quality score
• Why it's important to yell
• Side by side ad comparisons