Want to reach a greater, more targeted audience with your ad campaign? Then you need to understand content networks. In this recorded workshop, David Szetela shows you how to leverage this resource to reach an audience larger than any other ad network or single web property. Your message will reach more of your target audience, in more places, more often.

Length: 47 min.

You will learn:

• Why content advertisers lose money
• Why you should always separate search and content
• Why you should usually turn off the smartphone option
• The maximum number of keywords you should have in an ad group
• The real difference between a bad search ad and a good search ad
• What makes for a great image ad
• Why your conversions may be higher than you think