Location, location, location. It's as critical to PPC as it is to real estate. Let David Szetela show you how to harness the awesome power of geography to target your advertising where it'll do the most good. Whether your customer is on the go, or just down the street, you'll learn how to get your message where it needs to be.

Length: 53 min.

You will learn:

• How to deliver location relevant ads by mobile
• How to manage your ads in AdWords editor
• How to select targets for your campaigns
• How to implement click-to-call for mobile - and which of the 2 types of numbers is best for you
• How to generate quality leads for local business
• Automatic device targeting for App downloads