Target your audience where they live, when they're listening - on their social networks. In this recorded workshop, David Szetela shares the latest information on building and managing advertising campaigns on Facebook, LinkedIn, and Yelp. These sites offer large dedicated audiences, and a tremendous ability to target specific demographics, geographies, and interests.

Length: 58 min.

You will learn:

• How to specify targeting parameters
• How to set budgets and bids
• How to implement conversion tracking
• How to read performance reports
• How to hyper-target ad/landing page combos
• How to achieve prominent ad placement