A low AdWords Quality Score can kill your campaign, and your budget, fast. It'll lose you impressions, lower your positions, and cost you more for every click. And conventional wisdom about how Quality Scores work is often dead wrong. This month Craig Danuloff explains what really drives Quality Score and what steps you should take to correct and improve it.

Length: 50 min.

You will learn:

• The importance of quality score
• How quality score is calculated
• Why quality score is important to track
• What you can do to improve your quality scores