Member Area

PPC Workshop: Recapturing Lost Visitors with Google AdWords Remarketing - 7-1-10

Would you like a deeper pool of prequalified potential customers? In this July workshop, David Szetela explains how Google AdWords' powerful remarketing feature lets you show ads to users who've already visited your website, matching a qualified audience with the right message. You'll learn how to tag the pages you want to promote, and then create an AdWords campaign targeted to people who've visited these pages as they browse sites across Google's Content Network.


Length: 53 min.

You will learn:

  • How to build a remarketing ad campaign
  • How to customize ads to customer behavior
  • How to build your remarketing  audience profile
  • How to track your ad's effectiveness and reach

 

 
Questions? Contact Us!
PPC
Surge ahead of your competitors when you master the essentials of PPC with expert and author Brad Geddes. You'll learn current practices in campaign management, PPC economics and customer psychology.