PPC/Paid Search Call Download - 10/11/07 from Market Motive

Alan discussed your PPC/Paid Search questions at Noon Eastern on October 11, 2007.

You will learn:

When to consider using software to manage your PPC bids
Why you shouldn't overlook the reporting tools provided by your bid management software
Why there are multiple Quality Scores for every keyword-page combination
How your click-through rate affects your Quality Score
Why you should set high initial bids for your PPC keywords
How to calculate the right ad cost-to-sales ratio for your business
How to track multi-channel conversions
Why you should consider the incrementality of branded keyword sales

Listen and/or Download Here - (Left click to stream, Right click to download)