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PPC/Paid Search Call Download - 10/11/07

Alan discussed your PPC/Paid Search questions at Noon Eastern on October 11, 2007.

You will learn:

  • When to consider using software to manage your PPC bids
  • Why you shouldn't overlook the reporting tools provided by your bid management software
  • Why there are multiple Quality Scores for every keyword-page combination
  • How your click-through rate affects your Quality Score
  • Why you should set high initial bids for your PPC keywords
  • How to calculate the right ad cost-to-sales ratio for your business
  • How to track multi-channel conversions
  • Why you should consider the incrementality of branded keyword sales
Listen and/or Download Here - (Left click to stream, Right click to download)

 

 
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