PPC/Paid Search Conference Call Download - 4/4/2008 from Market Motive

Alan Rimm-Kaufman answered your paid search questions on Friday, April 4th. Download or stream the mp3 to find out why Google's April Fool's joke wasn't so funny for search marketers, why you need to learn to make decisions with imperfect data, and what analytics tools allow you to customize the source of conversions.

You will learn:

Why you need to take data as it is, not as you want it to be
Why the quality of a click is invariant of position on the search engine results page
Why personalized search changes the PPC landscape
Why you "can't put lipstick on a pig" when it comes to paid search
How Google AdWords and Google Analytics differ in reporting conversions

Listen and/or Download Here - (Left click to stream, Right click to download)

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR