Google AdWords settings got you confused? It's tough to know just how they might affect your campaigns... for better or worse. Optimal settings change over time as Google AdWords features change... now is the time to catch up with the latest recommendations. In this primer, David Szetela walks you step-by-step through the recommended settings that you should apply to each campaign, new or established.

Length: 20 min.

You will learn:

• Why you shouldn't accept the default settings for Networks and Devices
• Why the default setting for Mobile Devices should (probably) be turned off
• Why you shouldn't have the same ads appearing on laptops, desktops, and mobile devices
• Why your settings should focus on conversions rather than clicks
• Why your budget bid type should target CPA
• Whether your position preference should be set to ON or OFF - and why
• How Google's new Ad Extensions work, and how you should leverage them
• Why Automatic Matching is very dangerous - and what the exception to that rule is