Searchers have particular types of results in mind before they ever type in any keywords. What exactly is it they are looking for? Take a look at the psychology of search from a marketer's point of view. Brad covers how to write an effective ad that will grab the reader's attention by tapping into the psychology of a search. Focusing on the right points encourages consumers to click on your ads and move through the sales process.
Length: 13 min.
You will learn to:
Rewrite the formula for successful search engine marketing
Express the secrets of effective copy writing
Show what a successful SEM campaign looks like
Identify the motivations behind why people surf the Internet