Mark Evans of Ionic Media explains the recent changes Google made to AdWords and how they will affect your business. Changes to the Quality Score and the ranking algorithm are significant and it means that some opportunities that used to be available to small advertisers are now gone, replaced by a whole new set of opportunities. Those that understand these changes will be able to adjust quickly to avoid negative consequences and gain a leg up on the competition.

Paid Search Conference Call: November 4, 2008

You will learn:

• What's new on the Google-Yahoo dealWhat changes Google made to Quality Score and what it means for you
• Why you can no longer artificially boost your Quality Score
• Why general terms lead to less clicks on ads
• How to get your ads to show above the organic search results
• How many conversions you need to determine statistical relevance of ad tests
• Why overall page relevance to the keyword is important for Quality Score
• When you need to link your privacy policy for quality score purposes
• Why comparison shopping engines give such a high ROI

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to the Part 1 of the Paid Search Call from November 4, 2008
  
• Listen to the Part 2 of the Paid Search Call from November 4, 2008