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Setting and Measuring Goals

What do you want to accomplish with your online marketing efforts? In this video lesson, Brad discusses the importance of goals and how to measure them. Learn how to gather conversion tracking data and use it to determine the effectiveness of your campaigns so that you know if your advertising truly is effective.

Length: 20 min.

 

You will learn:

  • How to effectively set and measure goals
  • How to set up AdWords and adCenter conversion codes
  • How to use PPC data to measure your company's objectives
  • How to track all of the sites you're running ads on

 

 
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PPC
Surge ahead of your competitors when you master the essentials of PPC with expert and author Brad Geddes. You'll learn current practices in campaign management, PPC economics and customer psychology.