What do you want to accomplish with your online marketing efforts? Without answering this question, the accomplishments you do achieve might be driving your company in the wrong direction. In this video lesson, Brad discusses the importance of goals and how to measure them. Learn how to gather conversion tracking data and use it to determine the effectiveness of your campaigns so that you know if your advertising truly is effective.
Length: 20 min.
You will learn to:
Effectively set and measure goals
Set up AdWords and adCenter conversion codes
Apply PPC data to measure your company's objectives