Learn to target your audience where they live, and are most receptive - on their social networks. In this video, David Szetela walks you through building and managing advertising campaigns on Facebook and LinkedIn. Both of these sites offer terrific PPC platforms, with large dedicated audiences, and tremendous ability to target specific demographics and geographies..

Length: 21 min.

You will learn:

• How to set up your account and campaign
• Why it's important to include graphics
• The value of geo-targeting
• Why you should pay by the click rather than the impression
• The difference between post-impression and post-click conversions
• How to set your budget
• How to read demographics reports
• The value of hyper-targeting