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Structuring Your PPC Account - Mary Kingsley Huffman

In the third video in her series for PPC beginners, Mary Kingsley Huffman explains why the structure of your PPC account is critical to success. How, you ask? For one, it will save you a lot of time in gathering data to determine which keywords are performing well. Watch the video to find out just how many ways the often overlooked account structure can affect your PPC success.

Length: 13 min.

You will learn:

  • Why account structure is crucial to your success in PPC advertising
  • Why setting up your account properly upfront will save you a lot of time down the road
  • Why you should separate "head" campaigns from "tail" campaigns
  • The maximum number of keywords you should put in an ad group
  • Why it is essential that ad groups are semantically related
  • Why ads targeting content and search should be kept in separate campaigns

 

 
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