In this month's PPC conference call, Mary Kingsley Huffman and Mark Evans of Ionic Media describe the characteristics of successful PPC advertisers. Whether you're an experienced PPC advertiser or just getting your feet wet you're bound to find a helpful tip or two.

Paid Search Conference Call: August 12, 2008

You will learn:

• How to write great PPC ad copy
• Why secondary search engines may perform as well as Google
• Why the most successful PPC advertisers have highly readable and usable websites
• Why you want to be advertising on long tail keywords
• Why your landing pages must be extremely relevant to the keyword
• How to use PPC data to determine what keywords to optimize for
• Why your PPC landing pages may be different from your SEO landing pages
• The best content management systems for PPC advertising
• Why PPC advertising may not be economical for your business

MP3 Podcast Download

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• Listen to the Paid Search Call from August 12, 2008