If you've been watching your search network advertising costs go up while conversions drop, you're not alone. The good news is, there's a huge inventory of potential clicks and visitors in your adwords account, and content network advertising can help you capture those customers. David Szetela will walk you through how to get the most out of the content network. It's a surprisingly simple resource once you understand how to get started.

Length: 27 min.

You will learn:

• Why content advertisers really lose money - and how to reverse the loss
• How contextual advertising differs from search advertising
• What your ad's first job should be
• The 3 types of content campaigns
• How to use the Site Exclusion Tool
• How to use the Placement Tool
• The value of Enhanced Campaigns
• The difference between ad positions
• The difference between writing good search ads and good content ads
• What a great image ad looks like
• The 5 steps to a great content network strategy