Explore the buying funnel and how it applies to search. See how customers respond to searches, and what they do once they're in the buying process.You'll learn that you shouldn't try to skip any of the pieces of the buying process, or it may hurt your conversions. Finally, go over the importance of ad copy writing and how it can benefit your company.
Length: 17 min.
You will learn to:
Engage your customers
Maintain your customers interest throughout the buying process
Infer the importance of landing pages
Illustrate how a customer progresses through the buying funnel