Explore the buying funnel and how it applies to search. See how a customer responds to searches and what they do once they're in the buying process. Make sure you dont try to skip any of the pieces of the buying process or it may hurt your conversions. Finally go over the importance of ad copy writing and how it can benefit your company.

Length: 17 min.

You will learn:

• How to engage your customers
• How to keep your customers interested throughout the buying process
• The importance of landing pages
• How a customer progresses through the buying funnel