With the economy in the doldrums the question going through everyone's mind is "What does this mean for me?" If you're in the paid search industry, Mark Evans and Mary Kingsley Huffman have an answer for you. See what they think the next few years have in store for paid search agencies and PPC marketers in this month's paid search conference call.

Paid Search Conference Call: October 14, 2008

You will learn:

• How antitrust concerns are changing the Yahoo-Google deal
• Why you should be advertising on Yahoo Search Marketing
• Recent changes to Google AdWords
• Why it is no longer sufficient to have the keyword on the landing page
• How the economy will affect paid search agencies
• Why those agencies that invest in people, technology, and processes will prosper
• Why having a good client list is great for business
• How to market to foreign language speakers

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to the Part 1 of the Paid Search Call from October 14, 2008
  
• Listen to the Part 2 of the Paid Search Call from October 14, 2008