Understanding match types is an essential part of any pay-per-click marketing campaign. In this video Brad Geddes shows you how to optimize your campaigns by using the best match types for your keywords. Knowing which keywords convert is crucial to making sure your cost-per-conversion stays low.

Length: 20 min.

You will learn:

• The difference between broad, exact and phrase matches
• Strategies for Google Adwords
• What type of match produces the highest conversion rate
• Specific strategies for low, medium, and high budget pay-per-click campaigns